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  • Writer's pictureSaurav Bakshi

01 - Business Analysis 2.0 in Action Series - Introduction

This series of posts will try to evaluate the current state of Business Analysis and also look at what the future holds for the new age Business Analysts.

Table of Contents

  1. Introduction

  2. Product Manager and Business Analyst - The common responsibilities

  3. Conclusion


Business analysis serves as a linchpin in the strategic decision-making process of organizations, playing a pivotal role in driving operational efficiency, innovation, and overall success. By meticulously scrutinizing business processes, identifying inefficiencies, and eliciting stakeholder requirements, business analysts facilitate the alignment of organizational goals with actionable strategies and solutions. Their expertise enables businesses to anticipate market trends, identify growth opportunities, and mitigate risks, thereby fostering agility and resilience in dynamic environments. Moreover, through effective communication and collaboration with stakeholders across all levels of the organization, business analysts ensure that solutions are not only technically feasible but also meet the diverse needs and expectations of end-users. In essence, business analysis acts as a catalyst for organizational transformation, empowering businesses to adapt, thrive, and stay ahead of the competition in an ever-evolving landscape.

Product Manager and Business Analyst - The common responsibilities

"Product manager is the new business analyst!"

Vicki James' statement summarises completely on the role of a Business Analyst toward the organizational and project success.

She further goes on in the book by claiming that although pigeon-holed into a role heavily focussed on requirements management, the requirements management part is truely a very small part of the overall responsibilities of a business analyst. In summary, the role of a business analyst is to ensure that products / business services are delivered and they add value as part of the process.

The Scaled Agile framework defines the role of Product managment as the set of activities that are performed throughout the lifecycle of a product development and also emphasizes on it customer centricity.

While requirements gathering and analysis are one of the most important activities in any organizational setting to innovate or change in response to the changing business scenarios. It is not the only thing that a business analyst does or can do.

Again relating it back to a product manager's role, the role comprises of identifying market forces, defining a product that fits to the market needs, identifying and understanding the target customers, users and all the key stakeholders in the value chain, identifying and defining what success means along with its metrics, defining the roadmap and its key milestones, phase of delivery and most viable product propositions, the entire lifecycle of the product, the go-to-market strategy and improvement roadmap.

A business analyst can be the person driving all of that. Vicki also highlighted in her book that the usage of analyst is misleading in the role "Business Analyst". While there a big chunk of analysis element is involved in the responsibilities, yet the role involves strategy, market research, project management, stakeholder management and communication skills. This is a huge overlap with product managers. Hence it is quite obvious to see a large number of Product managers coming from a Business Analyst background.

The industry's understanding of the roles are evolving. As the teams are becoming more and more self-organizing, Business Analysts capable of taking more leadership responsibilities and ownership are progressing to a Product Manager's position. It seems life a very natural progression and organic growth proposition.


In today's rapidly evolving business landscape, the role of business analysis is undergoing a profound transformation, driven by a convergence of emerging trends and technologies. As organizations strive to stay competitive and adapt to changing market dynamics, business analysts are at the forefront of embracing innovative approaches and tools to navigate the complexities of modern business environments. From harnessing the power of data analytics and artificial intelligence to adopting agile methodologies and design thinking principles, business analysis is evolving to meet the demands of an increasingly digital and interconnected world. This blog post series will explore some of the most prominent emerging trends and technologies shaping the future of business analysis, offering insights into how these advancements are reshaping the role of business analysts and driving organizational success.



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